Small
Business Management
Test 1
Study
Guide
MULTIPLE
CHOICE
1. REF:
Introduction p. 2-3
2. REF: Introduction p. 2-3
3. REF:
Knocking at the Entrepreneurial Doors p. 7
4. REF: Knocking at the Entrepreneurial Doors p.7
5. REF:
Rev Up p. 8
6. REF:
Rev Up p. 8
7. REF:
Entrepreneurial Success p. 12
8. REF: Entrepreneurial Success p. 12
9. REF:
The Ten Killer Factors p. 13
10. REF:
Interviewing Successful Entrepreneurs p. 16-17
11. REF:
Opening Your Eyes and Mind to Vast Opportunities p. 20
12. REF:
Environmental Variables p. 22
13. REF:
Changing Families p. 23
14. REF:
Boomer Explosion p. 25
15. REF:
Boomer Explosion p. 25
16. REF:
The Splintering of the Mass Market p. 26
17. REF:
Information Overload p. 28
18. REF:
Information Overload p. 28
19. REF:
Franchisers Respond to Cultural Changes p. 29
20. REF:
Life Cycle Stages p. 38-39
21. REF:
Welcome to Opportunity Selection p. 44
22. REF:
Industry Research p. 46
23. REF:
Conducting Secondary Research for Your Selected
Industry p. 48
24. REF:
Conducting Secondary Research
for Your Selected
Industry p. 48
25. REF: Conducting Secondary Research for
Your Selected
Industry p. 48
26. REF:
Trade Associations p. 49-50
27. REF:
Additional Resources p. 52
28. REF:
Primary Research on Your Selected Research p. 54
29. REF:
Primary Research on Your Selected
Research p. 54
30. REF:
Matrix Analysis p. 58
31. REF:
The Power of Profiling p. 67
32. REF:
Three Types of Target Customers p. 68
33. REF:
Reviewing the Media Kit p. 70
34. REF:
Three Types of Target Customers p. 68
35. REF:
What Can We Learn from Media Sources? p. 69
36. REF:
Changing Profiles p. 71
37. REF:
Profiling in Action p. 72
38. REF:
Primary Research is Absolutely Necessary p. 81
39. REF:
The Power of Profiling p. 67
40. REF:
Make Customer Profiling a Reflex p. 84
41. REF:
Why the New Market Research? p. 92
42. REF:
Why the New Market Research?
p. 92
43. REF:
Who is Your Competition p. 93
44. REF:
Customer Touch Points p. 93-94
45. REF:
How Can You Distinguish Yourself? p. 95
46. REF:
Competition Life Cycle p. 100
47. REF:
Competition Life Cycle p. 100
48. REF:
Competition and Positioning in a Mature Market p. 101
49. REF: Competition and Positioning in a Mature Market p. 101
50. REF:
Competition Life Cycle p. 100